Early Data in CI-UGA Survey Show Differences in PR Pros’ Views of DEI

An oft-heard refrain is ‘We all have biases.’ One question is how biases inject themselves in crisis and crisis communication.

Those are some of the questions a new study from the University of Georgia and Crisis Insider aims to answer.

The study also explores how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]). 

As we know, such issues are influencing organizational crisis preparedness. Survey respondents identified essential elements required for organizations to be prepared to tackle these challenges.

The research also provides insight into general crisis leadership and issues management for communication professionals.

So far, the preliminary data (192 respondents) show significant differences related to the perceptions of a diverse workforce, leadership and inclusive work environment between women and men [see chart, below].