Stories by Nicole Schuman

This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.

Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

From an Air Canada air traffic control crisis at LaGuardia Airport, to a PR workforce stretched thin by expanding expectations, to fans rewriting the rules of live sports engagement during March Madness—this week’s PR Roundup covers timely moments and data for all communicators to learn from.

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.