Stories by Nicole Schuman

Communicators can unlock innovation by encouraging AI experimentation. Learn how to empower your teams, foster creative use cases and drive success.

This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results. 

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide

In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.

Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.

PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.