Stories by Nicole Schuman

image_pdfimage_print
how to create social video when you are not an expert

How to Create Social Video Like an Expert (Even When You Are Not)

August 14th, 2023 by

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

WeWork reveals its continual revenue decline, but should pay attention to how it communicates this externally and internally for concerned stakeholders

PR Roundup: WeWork Dives, Disney+ Cost Increase, Newsjacking Out

August 11th, 2023 by

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

Blogger playing violin during online broadcast creating user generated content through a cell phone

Top Tips: Utilizing User Generated Content (UGC)

August 9th, 2023 by

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

Pee Wee Herman star on Hollywood boulevard covered with roses

PR Roundup: Lizzo Fizzles, USWNT Called Out, Pee-wee’s Legacy

August 4th, 2023 by

For celebrities and public figures like Lizzo, the USWNT and Paul Reubens (Pee-wee) it’s not always about how you fall, but how you get back up again.

educating reporters on complex topics is important for communicators

Educating Reporters on Complex or Uncommon Topics

July 31st, 2023 by

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

Twitter rebrands as X

PR Roundup: Twitter Rebrands as X, Strike Impacting Publicists, PR Salary Report

July 27th, 2023 by

In this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries. 

Explainer: Differences in Social Conversation Platforms (Threads, Bluesky, Spill and more)

July 25th, 2023 by

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

social media platforms, like Threads, are forgetting to make themselves accessible. Here's how communicators should evaluate platforms for accessibility

Top Tips: Evaluating Social Media Platforms (Like Threads) for Accessibility

July 20th, 2023 by

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

Picture of Joshua Galper, partner and cofounder at Trident DMG who is a guest discussing litigation and PR on LinkedIn Live for PRNEWS

[VIDEO] PRNEWS Live Discusses PR and Litigation Communications

July 19th, 2023 by

Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.

Xbox made a custom Barbie-pink console and dream house holder in honor of the upcoming Barbie movie.

PR Roundup: Threads Launches, GQ Pulls Piece, Barbie-mania

July 6th, 2023 by

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them.