Stories by Nicole Schuman

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued

In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

Join Nicole Schuman, senior editor PRNEWS and Amanda Proscia, co-founder at Lightspeed PR and author of “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image,” for a discussion on PR’s problem with its own PR.

In this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news. 

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.