Stories by Nicole Schuman

Kristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaches Halloween, as well as important candy corn statistics.

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal. 

PRNEWS Live welcomed Brandon Espinosa, VP of brand and partnerships for The Bronx Brewery. Espinosa discussed how the craft beer industry is focusing on DEI, as well as communications and meeting consumer needs throughout the pandemic.

When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response. 

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.