Stories by Nicole Schuman

The NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.

At a glance it looks like more of a reputation crisis for Zucker, rather than CNN, but PR lessons will reverberate without the organization. 

The pandemic has prompted major changes to internal communication. Here’s how PR pros are managing them.

Enacting social listening, as well as monitoring consumer sentiment and timely issues, can prevent a small spark of doubt from burning out of control. 

A brand popular with laborers and fashionistas, Carhartt took its turn on the cancel culture carousel following the leak of an internal memo.

PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

Internal communication has become a critical part of how companies think about crisis. As we know, some of the best ways to limit damage from a crisis are planning and preparing. Thinking through potential crisis situations, creating a response plan and practicing regularly can help an organization reduce fallout from a crisis or reputation disaster, if not avoid it from happening in the first place.