Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images. With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued
Stories by Nicole Schuman
The PRNEWS 2020 Digital PR Awards Highlight Industry Content Trends
May 18th, 2020 by Nicole SchumanPRNEWS judged a stellar group of candidates for this year’s Digital PR Awards. In digital, PR can innovate into all sorts of new forms. We noticed some trends among the winners.
Why Zoom Should Not Be Used for Everything, Particularly Layoffs
May 14th, 2020 by Nicole SchumanIt seems that no industry can escape coronavirus economic fallout, with the gig economy especially feeling the pain. As citizens shift their daily activities to become more home-centered, rideshare services like Uber and Lyft see… Continued
PR Industry Scrambles to Save Summer Internships
May 14th, 2020 by Nicole SchumanWith entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.
Shanghai Disneyland’s Reopening Could Serve as a Model
May 11th, 2020 by Nicole SchumanShanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued
Hallmark Uses Social Listening to Evolve
May 11th, 2020 by Nicole SchumanHallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.
How to Create a Communications Plan for Reopening
May 8th, 2020 by Nicole SchumanWith reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.
Airbnb CEO Delivers Empathetic, Transparent Message Regarding Layoffs
May 7th, 2020 by Nicole SchumanAs of today, 33.5 million Americans have filed for unemployment. And it appears no one, even global tech and service companies, are immune to the economic downturn. On May 5, Airbnb CEO Brian Chesky sent… Continued
Brands Encourage at-Home Cinco de Mayo Celebrations
May 5th, 2020 by Nicole SchumanCinco de Mayo usually welcomes revelers for one of the prime party days in America. Spring has sprung, the weather is warmer and there’s not much to dislike about Mexican food or margaritas. The day… Continued
Amazon VP Makes a Statement With a Statement
May 4th, 2020 by Nicole SchumanAmazon is not doing itself any favors with its recent handling of employee relations. For a company that reported $75.5 billion in first quarter earnings, up 26 percent from Q1 2019, Amazon is failing to… Continued