Stories by Nicole Schuman


The Return of Pro Sports Makes Safety Communication a Priority

June 24th, 2020 by

With the return of sports comes real challenges. It’s not only the configuring of a shortened or limited season, but ensuring employee and player safety and well-being through a global pandemic. How should these entities communicate to stakeholders that restarting sports is a viable option?

Brands Turn Their Backs on Facebook Advertising

June 22nd, 2020 by

A group of several civil rights organizations banded together last week, launching a campaign against Facebook in response to the allowance of what they define as hate speech. The NAACP, Anti-Defamation League, Color of Change, Sleeping Giants and Common Sense Media have all called for advertisers to halt all paid-post spending for the month of July.

BerlinRosen’s Jonathan Rosen on Fatherhood and PR: Consider the World Your Kids Live In

June 19th, 2020 by

As a leader in public relations and a dad, Jonathan Rosen of BerlinRosen knows the importance of public opinion—even if it’s under his own roof during remote work and homeschooling—and encourages open dialogue within his family.

Aunt Jemima and Uncle Ben’s: How to Rebrand a Household Name 

June 18th, 2020 by

The resurgence of the Black Lives Matter movement has caused many businesses to pause and take stock of their company values and what they represent. This week, Quaker Oats announced it will rebrand the popular maple syrup, Aunt Jemima, and Mars, Inc., which owns Uncle Ben’s rice products, announced a similar move. Other products such as Cream of Wheat and Mrs. Butterworth’s are following suit.

How to Navigate Being Dragged During a Social Media Crisis

June 16th, 2020 by

PR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.

Wendy’s Twitter Silence on Brooks Speaks Volumes

June 15th, 2020 by

When a brand gets caught in the middle of a crisis, what IS the proper response? Is it better to be a punching bag for the public and stay silent, or is it the responsibility of the middleman to explain or absolve themselves from the situation? So what is Wendy’s role?

Pride Month and Black Lives Matter Provide Intersectional Messaging

June 12th, 2020 by

In non-COVID times Pride supporters filled their calendars with parades and events across the globe, celebrating the beauty and importance of LGBTQ+ rights and representation. It seems only fitting during this time of another equality movement, Black Lives Matter, that messaging reflect a nod to the history of Pride—an uprising against police brutality by the queer community.

CrossFit Responds to Gyms, Enthusiasts Following CEO Resignation

June 10th, 2020 by

The CrossFit debacle is not a crisis to be envied by communicators, however, the transparency it provided the public with its poor choices and timing prove that it is trying to regain the community’s trust and respect.

Media Resignations Provide Opportunities for More Diverse Leadership

June 8th, 2020 by

As companies look at addressing their D&I issues, one place to start may be who should fill the shoes of those replaced. Particularly in media, no one can leave a prestigious editorial leadership position gaping for long, as news never stops. However, who and how you choose to replace can have a long-term impact on any organization.

Internal Communication Shows Support for Protest Movement

June 8th, 2020 by

Many employees have received or will receive statements from senior management detailing the company’s stance on supporting diversity and the Black Lives Matter protests. The PR community knows the power of communication and what words and messages represent. We look at how some companies and trade groups are shaping internal communication at this moment.