Stories by Nicole Schuman


Pride Month and Black Lives Matter Provide Intersectional Messaging

June 12th, 2020 by

In non-COVID times Pride supporters filled their calendars with parades and events across the globe, celebrating the beauty and importance of LGBTQ+ rights and representation. It seems only fitting during this time of another equality movement, Black Lives Matter, that messaging reflect a nod to the history of Pride—an uprising against police brutality by the queer community.

CrossFit Responds to Gyms, Enthusiasts Following CEO Resignation

June 10th, 2020 by

The CrossFit debacle is not a crisis to be envied by communicators, however, the transparency it provided the public with its poor choices and timing prove that it is trying to regain the community’s trust and respect.

Media Resignations Provide Opportunities for More Diverse Leadership

June 8th, 2020 by

As companies look at addressing their D&I issues, one place to start may be who should fill the shoes of those replaced. Particularly in media, no one can leave a prestigious editorial leadership position gaping for long, as news never stops. However, who and how you choose to replace can have a long-term impact on any organization.

Internal Communication Shows Support for Protest Movement

June 8th, 2020 by

Many employees have received or will receive statements from senior management detailing the company’s stance on supporting diversity and the Black Lives Matter protests. The PR community knows the power of communication and what words and messages represent. We look at how some companies and trade groups are shaping internal communication at this moment.

Drew Brees Fumbles Statement, Creates PR Nightmare for NFL

June 4th, 2020 by

Occasionally a public figure or employee will take a stance that drifts from the overarching owner or employer. That’s when the brand goes into overtime assuring consumers and followers that the opposing message does not represent the entire organization. The NFL played it safe while Brees sat on the hot seat.

Diversity and Inclusion Needs Less Talk, More Action

June 4th, 2020 by

While many agencies and brands have voiced their support via social media posts and statements, real action needs to be taken in order to prove the support the industry claims for a more diverse workforce. 

Fidelity Investments utilizers influencers on Instagram to build women's financial education community.

Ch. 11 Communication: Consistent, Goal-Based Messaging in a Fishbowl

June 2nd, 2020 by

COVID-19 continues to weave its way across the globe, bringing physical and economic sickness. We examine best practices for strategically communicating bankruptcies, including Chapter 11. The keys are well-known communications tactics: consistency, clarity and goal-oriented.

Brands and Organizations Share Messages of Support for George Floyd

June 1st, 2020 by

In an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.

The Road to an Executive Order: A Twitter Drama

May 28th, 2020 by

The latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.

Mental Health Month Messaging Goals Come to COVID Forefront

May 27th, 2020 by

In a way, the pandemic brings the stigma of mental illness to the forefront, making Mental Health Month more important than ever before. The communications tactics for the month may have pivoted to meld with the ongoing COVID crisis. If anything, the message may be clearer than ever that mental health needs to be a priority.