Stories by Nicole Schuman

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

PAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued

In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.