Stories by Nicole Schuman

PRNEWS welcomed Dr. Chuck Wallington to celebrate Black History Month and discuss the issue of a diminishing number of Black men in the PR industry. Wallington is the author of “A Seat at the C-Suite Table: Insights from the Journeys of African American Executives.”

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. 

PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media. 

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)? 

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role.