Stories by Nicole Schuman

Netflix Joins Instagram to Support Self Care and Mental Health for Gen Z/Millennial Audience

April 9th, 2020 by

The messages a brand distributes about self care are important, of course. How it distributes them can be just as, if not more, important.

Sen. Loeffler Offers Non-Apology Apology to Explain Financial Missteps

April 9th, 2020 by

When you get caught on the wrong side of the law, especially for financial gain, and particularly during the pandemic, you need to provide an apology for your actions. 

working mom at home distracted by kids

PR Pros and Agencies Cope With COVID Stress

April 8th, 2020 by

It’s easy to see why some, if not all comms pros are suffering from stress or anxiety induced by the coronavirus. Longer hours and larger workloads while homeschooling children or spending days in isolation have great effects on mental health and well-being. We spoke to several agencies and practitioners to see how they are supporting staff and themselves during this time.

#WorldHealthDay Trends #1 on Twitter, World Shows Gratitude

April 7th, 2020 by

Now the gratitude continues on a global scale, with the World Health Organization honoring the International Year of the Nurse and the Midwife, on World Health Day.

podcast recording at home

COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting

April 7th, 2020 by

There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.

A Ph.D. Does Not Equal Medical Doctor

April 6th, 2020 by

CNN anchor John Berman called Navarro out regarding his qualifications, and Navarro hit back.

The Queen Makes Her Coronavirus Entrance

April 6th, 2020 by

On a tough day for Britain, in which Downing Street announced Prime Minister Boris Johnson was admitted into the hospital for complications due to coronavirus, Queen Elizabeth II emerged for a rare address.

Mask Confusion

April 2nd, 2020 by

You head outside for a run. Your son works as a cashier at the grocery store. You need to take a trip to the pharmacy. You wonder, is a mask necessary?

cartoon Elmo and disco ball

Communicating to Children About Coronavirus

April 2nd, 2020 by

Brands catering to families and especially children need to remember to tweak their normal methods of communication, particularly for a time of crisis.

Tributes Flood Twitter for #NationalDoctorsDay

March 30th, 2020 by

Celebrities, politicians, athletes, spouses, healthcare staff and even pets took to social media today to share tributes, successes, joys and pleas to stay inside and help stop the spread of the virus.