The messages a brand distributes about self care are important, of course. How it distributes them can be just as, if not more, important.
Stories by Nicole Schuman
Sen. Loeffler Offers Non-Apology Apology to Explain Financial Missteps
April 9th, 2020 by Nicole SchumanWhen you get caught on the wrong side of the law, especially for financial gain, and particularly during the pandemic, you need to provide an apology for your actions.
PR Pros and Agencies Cope With COVID Stress
April 8th, 2020 by Nicole SchumanIt’s easy to see why some, if not all comms pros are suffering from stress or anxiety induced by the coronavirus. Longer hours and larger workloads while homeschooling children or spending days in isolation have great effects on mental health and well-being. We spoke to several agencies and practitioners to see how they are supporting staff and themselves during this time.
#WorldHealthDay Trends #1 on Twitter, World Shows Gratitude
April 7th, 2020 by Nicole SchumanNow the gratitude continues on a global scale, with the World Health Organization honoring the International Year of the Nurse and the Midwife, on World Health Day.
COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting
April 7th, 2020 by Nicole SchumanThere are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.
A Ph.D. Does Not Equal Medical Doctor
April 6th, 2020 by Nicole SchumanCNN anchor John Berman called Navarro out regarding his qualifications, and Navarro hit back.
The Queen Makes Her Coronavirus Entrance
April 6th, 2020 by Nicole SchumanOn a tough day for Britain, in which Downing Street announced Prime Minister Boris Johnson was admitted into the hospital for complications due to coronavirus, Queen Elizabeth II emerged for a rare address.
Mask Confusion
April 2nd, 2020 by Nicole SchumanYou head outside for a run. Your son works as a cashier at the grocery store. You need to take a trip to the pharmacy. You wonder, is a mask necessary?
Communicating to Children About Coronavirus
April 2nd, 2020 by Nicole SchumanBrands catering to families and especially children need to remember to tweak their normal methods of communication, particularly for a time of crisis.
Tributes Flood Twitter for #NationalDoctorsDay
March 30th, 2020 by Nicole SchumanCelebrities, politicians, athletes, spouses, healthcare staff and even pets took to social media today to share tributes, successes, joys and pleas to stay inside and help stop the spread of the virus.