Stories by Nicole Schuman

Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.

Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility. 

Dorsey’s group works extensively with creators and influencers to produce dynamic social and marketing content. We chatted about the burgeoning creator economy.

While it may look like just a bug in a simple game, the NYT Wordle transition can provide some good PR lessons for mergers and acquisitions. 

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

The NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.

At a glance it looks like more of a reputation crisis for Zucker, rather than CNN, but PR lessons will reverberate without the organization. 

The pandemic has prompted major changes to internal communication. Here’s how PR pros are managing them.

Enacting social listening, as well as monitoring consumer sentiment and timely issues, can prevent a small spark of doubt from burning out of control. 

A brand popular with laborers and fashionistas, Carhartt took its turn on the cancel culture carousel following the leak of an internal memo.