PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.
Stories by Arthur Solomon
Hassle Over Misquotes Carefully, Avoid Off-The-Record Totally
February 28th, 2022 by Arthur SolomonWhen a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.
Can Corporate Reputation Withstand the Beijing Olympics?
January 12th, 2022 by Arthur SolomonAll that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.
2021 Headlines that Young and Experienced PR Pros Can Learn From
December 16th, 2021 by Arthur SolomonA yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.
How to Handle Your Mr. Hyde Supervisor
December 1st, 2021 by Arthur SolomonAs in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.
The Not-So-Jolly Aaron Rodgers Controversy’s PR Lessons
November 8th, 2021 by Arthur SolomonFootball star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.
Why Saying Nothing Sometimes is a Good PR Strategy
September 27th, 2021 by Arthur SolomonIt’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.
PR Lessons from President Biden’s Afghanistan Pressers
September 3rd, 2021 by Arthur SolomonCommunicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.
From a PR Tactics Standpoint, ‘Field of Dreams’ Game was a Mystery
August 13th, 2021 by Arthur SolomonA stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.
As Olympics Approach, Sponsors Should Communicate Tolerance
June 24th, 2021 by Arthur SolomonVeteran sports PR pro Arthur Solomon believes Olympics sponsors are vulnerable. In response, they should prepare PR plans that position them as tolerant of peaceful protests.