Stories by Arthur Solomon

NFL football

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

In a PR Crisis, Admit the Truth Now or Pay The Price Later

January 17th, 2023 by

Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

Sports PR Crises That Provide Lessons for All

October 31st, 2022 by

Books about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued

newspapers lined up

PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Discarding Crisis PR Tenets That Were Effective During the Ice Age

August 10th, 2022 by

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning

July 11th, 2022 by

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

PR Lessons from the January 6 Committee Hearings

June 29th, 2022 by

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

PR Can and Should Play a Role in Roe v. Wade

May 19th, 2022 by

One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

Dreams and Reality: Controlling the Media or Countering Negative Coverage

April 20th, 2022 by

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.


PR Lessons You Can Learn From Watching TV Sports

April 14th, 2022 by

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.