Archive: December 2013

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that… Continued

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […]

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.

Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.