Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.
Archive:
How to Counter a Deepfake Narrative With Crisis Communications
February 26th, 2024 by Gabriel De La RosaIn 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.
PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry
February 22nd, 2024 by Nicole SchumanPR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media.
What Communicators Can Learn From Gen Z’s Influencer Playbook
February 1st, 2024 by Jennifer DanielOur author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.
[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social
September 26th, 2023 by Nicole SchumanCoyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.
Why Employee Advocacy is Critical to Your Social Media Strategy
March 1st, 2023 by Matt PetterutoOne of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.
For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust
December 20th, 2022 by Seth ArensteinPart of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.