Stories by Matt Petteruto


Three Must-Haves in Your Next Press Release

May 15th, 2024 by

What goes into creating a press release that will generate interest from journalists?

businessman hand offer megaphone for employee to speak out.

Why Employee Advocacy is Critical to Your Social Media Strategy

March 1st, 2023 by

One of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.