Archive:

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.

Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.

LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.

ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.

This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.

There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed. 

As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.

PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.