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Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.

Our author suggests considering these things when faced with a breaking news and timing dilemma.

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

When COVID-19 shut down most in-person communication, the traditional press conference just didn’t cut it any more.

After the spread of misinformation on Facebook prior leading up to the 2016 presidential election, the social giant began a partnership with journalists to factcheck and flag false news stories on the platform. Now, two years after the program began, some participating reporters are calling for its discontinuation, alleging that the partnership is little more than a crisis PR stunt and that Facebook has compromised their journalistic integrity.