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Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

A ‘how to’ on creating a press kit that can impress editors and journalists.

The Friday news dump has turned into a match ready to light your worst news on fire.

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone.