Archive:

Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.

PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.

In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.

With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.

In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.