When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
Archive:
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
May 1st, 2024 by Samiha FarihaWhether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
April 30th, 2024 by Chris GidezLSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
April 26th, 2024 by Jeffrey KittChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
April 25th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
April 15th, 2024 by Mark PasetskyThere’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
Demonstrating PR Impact Through Earned Media Metrics
April 10th, 2024 by Kaylee HultgrenAs the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
Four Enchanting Ways To Get Lucky When Pitching Media
March 15th, 2024 by Sherri KirkPR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.
Media Placement in 2024 Requires a Diligent and Patient Strategy
March 13th, 2024 by Seth LindenCompanies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.
How to Stay Focused During This Period of Tech Media Disruption
February 29th, 2024 by David BarkoeThe rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.