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As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

PR work is under-leveraged and under-valued because it’s so widely misunderstood.

Sometimes all it takes is the right image to become an integral part of a successful PR campaign.

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course. 

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

With so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.

With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.