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Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve…
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Dan Mazei is the senior director of the global newsroom at Reebok, fusing public relations, social media and editorial content to develop stories and programs that inspire the “Fit Generation.” In this role, he works…
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Sharp Claws: Maybe the biggest beneficiary of United’s woes was Wells Fargo, whose 113-page board report about its 2 million bogus accounts barely registered in the news cycle when it was issued Apr. 10. In short, it fingers a pair of former Wells employees: CEO John Stumpf and community banking chief Carrie Tolstedt. An encouraging note: The two will lose an additional $75 million through clawbacks, the largest clawbacks in banking history. In all, clawbacks will cost Stumpf $69 million; Tolstedt, who did not cooperate with the investigation and whose lawyer challenged its findings, will forfeit $67 million.
“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is…
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Each April, PR News inducts into its Measurement Hall of Fame communications professionals who have played longtime leadership roles in helping to define and expand industry measurement strategies, programs and standards. This year's inductees—Elizabeth Rector, John Gilfeather, Richard Bagnall and Mike Daniels—will be honored during a special ceremony April 21 at the National Press Club in Washington, D.C. during PR News’ Measurement Conference.
Journalists and influencers believe that factual content ranks higher with online audiences than emotional content, according to a recent Cision report. Yet at a panel discussion in New York this week, communicators said that emotionally driven content has undeniable power to attract audiences and can even build trust in a brand.
Customers have four kinds of needs: functional, emotional, life-changing and social. How do communications professionals incorporate values that meet these needs into strategic PR, social media and content development plans? We should begin with why: People in every industry "don’t buy what you do, they buy why you do it,” which spurs us to examine the underlying causes of buyer behavior.
Our weekly roundup of news, trends and personnel announcements in the PR and communications field. This week's stories include one about fakenews, culture changes at Uber and Wells Fargo, new features for Instagram and a promotion for Coca-Cola sustainability officer Bea Perez.
If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should…
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The Cheese Party campaign was a collaboration between the nonprofit American Cheese Society and the global marketing and technology agency, DigitasLBi. This clever, political-style “Pro Cheese” campaign was created to raise the visibility of American…
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