Reebok, senior director, global newsroom, Dan Mazei

Dan Mazei

Senior Director of Global Newsroom

Dan Mazei is the senior director of the global newsroom at Reebok, fusing public relations, social media and editorial content to develop stories and programs that inspire the “Fit Generation.” In this role, he works with a team of experts to translate business priorities into cultural currency that contemporizes the brand and builds affinity, from hosting the world’s first “WOD wedding” at the CrossFit Games, to developing binge-watching workouts, to publicly challenging presidential candidates to run a faster mile.

He was previously senior vice president, consumer media at Edelman, representing clients including Kellogg, World Surf League, Verizon and Shell.

Dan also served as storytelling manager at Ford Motor Company, working across business units and geographies to craft stories that positioned Ford as a world-class brand. He helped the Blue Oval march toward its most aggressive product launch calendar in its more than 110 years of business, supporting the global launch of 2015 Mustang and Mustang’s historic 50th anniversary.

He formerly served as media director/vice president in the New York office of GolinHarris, providing counsel and developing/managing media strategy for a variety of clients including Adidas, Mattel, eMusic and Yahoo! Sports.

Dan represented Nintendo from 2006-2011, including the award-winning launches of the record- and paradigm-shattering Wii and Nintendo DS. In this role, he specialized in media strategy, development and execution. This included regularly liaising with national consumer, entertainment and men’s interest media, and coordinating numerous broadcast exclusives and segments across morning, daytime, evening news and late-night programs.

He has managed media efforts with entertainment and fashion luminaries like Beyoncé, Gigi Hadid, Justin Bieber, Rachel Bilson, Karl Lagerfeld and Charlotte Ronson; organized listening parties for artists like Robert Glasper; worked with premiere athletes like Conor McGregor, Ronda Rousey, Jimmy Butler, Cal Ripken, Jr., Kerry Wood, John Smoltz and Tony Gwynn; introduced Nintendo’s brass to Jimmy Fallon; found a way to get Questlove to Tweet a self-portrait made of noodles; and coordinated brand activations at events like the Sundance Film Festival, Tribeca Film Festival, Pitchfork Music Festival, CES, E3 Expo and North American International Auto Show.

Dan graduated from Central Michigan University with a B.A.A in Integrative Public Relations.