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Our weekly roundup of trends, news and personnel moves in PR and communications. This week's stories feature a look at Uber without its CEO; a new web site for Polaroid; Facebook offers journalists tools and training to protect themselves; and Weber Shandwick makes a bevy of personnel moves.
Our weekly roundup of news, trends and personnel moves in communications and PR. This week we feature stories about the comings and (mostly) goings at Uber, the "paltry" profits that PR firms earned in 2016 and the start of a practice combining athletes, PR and healthcare. In personnel moves Weber Shandwick has a new chief of its global affairs practice and rbb has a new EVP for global and emerging markets, healthcare.
PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer John Guilfoil. For more, check out…
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PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Joshua Peck. Check out the complete list…
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PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Kelly Rossman-McKinney. Check out the complete…
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The PR pro of 2000 had to master media relations, crisis communications, internal communications, media training and change management. The brand communicator of 2017 very likely must master those same areas, as well as social media, data and analytics, visual storytelling, influencer marketing, SEO, content marketing and even advertising. This expansion of PR has been driven by technology, of course, but also by the communicators themselves, each of whom must be a jack of all trades and master of all.
You don’t have to look far to find examples of people and organizations screwing up. So as tempting as it may be to pile onto Uber’s woes or the latest airline mess, Katie Paine uses this edition of Image Patrol to look at the follow-up to crises. What you do is very important, but so is how you respond, ie, the way people and brands say they’re sorry – or don’t.
Our weekly roundup of news, trends and personnel announcements in PR, communications and marketing. This week stories featured include one about United Airlines settling with Dr. David Dao and CEO Oscar Munoz repenting for the widely viewed video of the doctor being dragged down the aisle of a United Flight. There's also a story about ESPN illustrating how lines are blurring between internal and external communications.
Leave it to a media company to offer a mini-case study in media relations. ESPN cut around 100 jobs on Wednesday, about half of which affected on-air talent. While the cuts were expected, they went deeper than many industry-watchers anticipated. Thanks to ESPN's transparency about the layoffs, many of its talking points in its prepared statements became the foundation of coverage from media outlets.
Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve…
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