5 Ways For PR Pros to Gauge Social Media ROI
April 29th, 2013 by David Patton
When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Search Results for: Klein Tools
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Video: Creating Your Social Media Toolbox
April 25th, 2013 by Bill Miltenberg
Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand's social media presence across so many social platforms.
Return to Main Conference PageCompanyTitle72andSunnyManager of Communications72andSunnyCommunications CoordinatorAbbott VascularManager, Public AffairsAbbott VascularDirector, Public AffairsActify, Inc.Marketing ManagerActiontec ElectronicsSr Director of Corp MarketingActuate CorporationHead of Corporate CommunicationsAdobeGroup Manager, Corporate Social MediaAECOMWeb Content EditorAffinity Development GroupPR SpecialistAFS Intercultural… Continued
2 Tips for PR Pros to Add Vine to the Communications Mix
April 24th, 2013 by Matthew Schwartz
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
A Different Take on the Crisis PR Checklist
April 23rd, 2013 by Arthur Solomon
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
Executive Summary: PR News’ Big 3 Conference: Twitter, Pinterest and FacebookApril 18, The Grand Hyatt, New YorkThe Big Picture on the Big 3: In the day’s opening session, Chris Vary, executive VP of digital program… Continued
8 Best Practices for PR Management of the Top 3 Social Platforms
April 22nd, 2013 by Matthew Schwartz
Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued
▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos
A Reeling JCPenney Looks to PR Team to Craft New Brand Message
April 22nd, 2013 by Danielle Berg
For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.