Search Results for: Klein Tools

The CreaTECH Conference, held May 23-24 in New York and sponsored by the American Association of Advertising Agencies (4As) and AT&T Worldwide, explored how to creatively use the Internet to enhance your image and your… Continued

A major study of top corporate executives contains some troubling findings for PR executives. Several hundred top brass--including CEOs--believe their corporations' communications efforts are having limited effect, according to the research conducted for the American… Continued

As more and more organizations are forced to change the way they operate in order to remain competitive or even stay afloat, those overseeing employee communications also must rethink their function beyond just communicating company… Continued

APCO Starts Multimedia Group APCO Associates Inc., Washington, D.C., the public affairs and lobbying wing of the GCI Group, launched APCO Technology Services. The new unit will offer consulting and product development services that employ… Continued

Today's harried PR executives are finding that electronic mail has become an indispensable tool in their everyday activities. And for many it is probably hard to fathom a time when the only choices of communication… Continued

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued