Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
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It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
How To Be Culturally Ready for Social
April 29th, 2013 by Marc Monseau
Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
5 Ways For PR Pros to Gauge Social Media ROI
April 29th, 2013 by David Patton
When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Video: Creating Your Social Media Toolbox
April 25th, 2013 by Bill Miltenberg
Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand's social media presence across so many social platforms.
Return to Main Conference PageCompanyTitle72andSunnyManager of Communications72andSunnyCommunications CoordinatorAbbott VascularManager, Public AffairsAbbott VascularDirector, Public AffairsActify, Inc.Marketing ManagerActiontec ElectronicsSr Director of Corp MarketingActuate CorporationHead of Corporate CommunicationsAdobeGroup Manager, Corporate Social MediaAECOMWeb Content EditorAffinity Development GroupPR SpecialistAFS Intercultural… Continued
2 Tips for PR Pros to Add Vine to the Communications Mix
April 24th, 2013 by Matthew Schwartz
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
A Different Take on the Crisis PR Checklist
April 23rd, 2013 by Arthur Solomon
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.