A Different Take on the Crisis PR Checklist
April 23rd, 2013 by Arthur Solomon
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
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Executive Summary: PR News’ Big 3 Conference: Twitter, Pinterest and FacebookApril 18, The Grand Hyatt, New YorkThe Big Picture on the Big 3: In the day’s opening session, Chris Vary, executive VP of digital program… Continued
8 Best Practices for PR Management of the Top 3 Social Platforms
April 22nd, 2013 by Matthew Schwartz
Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued
▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos
A Reeling JCPenney Looks to PR Team to Craft New Brand Message
April 22nd, 2013 by Danielle Berg
For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.
Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role
How to Implement a Newsroom Mentality
April 22nd, 2013 by David Tinson
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Co-Winner: Elsevier – Med Student Survival GuideElsevier, which publishes medical and scientific journals, wanted to find out how its content fit within its customer’s lifecycle. After completing numerous focus groups and surveys, Elsevier concluded that medical… Continued
2013 Social Media Icon Awards: Technology
April 17th, 2013 by Bill Miltenberg
Winner: Simply Measured - Bringing Social Media Analytics to LifeMaking sense of all out of a plethora of social media output—fans and followers, likes and tweets, pins and views, etc.— is both a huge opportunity… Continued