PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
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Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
PR Training: Not Just Nice-To-Have, But Necessary Cost of Business
May 6th, 2013 by PRNEWS
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
‘See Below’ for 15 Email Pet Peeves
May 3rd, 2013 by Steve Goldstein
You may think you're in communications, but you're really in inbox management.
Amy Gershkoff Global Director of Analytics Burson-Marsteller @amygershkoff @B_MDr. Amy Gershkoff is the global director of analytics for Burson-Marsteller, where she designs custom measurement solutions for clients' communication programs and oversees all social and digital… Continued
Johna Burke
EVP BurrellesLuce @gojohnab Johna Burke is executive vice president of BurrellesLuce. In her current role she oversees national marketing and sales for the leader in U.S. monitoring and analysis. She has more than… Continued
Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
How To Be Culturally Ready for Social
April 29th, 2013 by Marc Monseau
Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.