Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand's social media presence across so many social platforms.
Return to Main Conference PageCompanyTitle72andSunnyManager of Communications72andSunnyCommunications CoordinatorAbbott VascularManager, Public AffairsAbbott VascularDirector, Public AffairsActify, Inc.Marketing ManagerActiontec ElectronicsSr Director of Corp MarketingActuate CorporationHead of Corporate CommunicationsAdobeGroup Manager, Corporate Social MediaAECOMWeb Content EditorAffinity Development GroupPR SpecialistAFS Intercultural…
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Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
Executive Summary: PR News’ Big 3 Conference: Twitter, Pinterest and FacebookApril 18, The Grand Hyatt, New YorkThe Big Picture on the Big 3: In the day’s opening session, Chris Vary, executive VP of digital program…
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Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook…
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▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos