A while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and "epic". The list, via my blog post, grew as you added your own phrases that annoy (“I don’t hate that” and “synergy,” to name a few).
When the other day I heard someone complain about not being able to take a campaign viral, I knew it was time to create The Epic List of Useless PR Tactics. To make this epic, you will need to add to it, shamelessly and without hesitation. Every profession has tactics that consistently don’t work because the very premise of them is flawed.
I should preface by stating that most PR people I know, and whom we cover in PR News, are hard-working, intelligent and effective. But we all know colleagues who subscribe to one of the tactics below that only serves to set PR back as a profession:
Creating a viral campaign as goal #1: it’s gratifying when a campaign goes viral like the Oreo blackout tweet or the ice bucket challenge and social media has accelerated our ability to spread our messages (for better or worse). But understanding the motivations and psychologies of your stakeholders rather than making the medium (Twitter, Facebook, etc) the central focus will more likely result in spreadable content.
Using ad value equivalencies as a metric: While public relations is still struggling to agree on a standard metric, it has come a long way with the Barcelona Principles and matrices to better measure the value of PR in general and a campaign in particular. Applying AVEs to PR is the best route to going backwards.
Spraying and praying: you need media coverage, so the best way to get that is to send the same email and press release to thousands of journalists, most of whom do not cover your industry. Wrong! Even with updated and accurate databases at our disposal to target the appropriate journalist or influencer, telling a story to the right audience is still elusive to many.
Baiting and switching: there’s nothing a client hates more than thinking they’ve just hired a seasoned PR counselor only to be met the next week by someone a few years out of college who’s the lead on the account. After nearly 20 years in the PR space, I can say that there’s more transparency in agency-client relations and less bait-and-switch; the minority cases drown out the advancements.
Forgetting you have a voice: Email is an excellent communication tool but nothing beats talking to someone in person or by phone. Go retro and phone an industry friend, meet with a reporter or client and meet up with stakeholders on their turf (industry conferences, for example)
Forgetting you have ears: as with most disciplines, PR suffers from hearing loss. Listen to what your stakeholders are saying and be present in the places they are saying it. Listening is a workout: you have to discipline yourself to do it regularly but the rewards are noticeable.
Working in a silo: if you want to limit what your organization can achieve, then it’s important you stay neatly tucked into your department. But if you see that the lines have blurred and that it takes a village to raise the bar, then you know that aligning with your marketing peers (see my last blog on this), and even those in IR, IT, HR and other two and three letter departments will be the way forward for effective communications.
I want to hear from you. You’re on the front lines. What are some PR tactics we need to put an end to, stat? Please add to my list.
Diane Schwartz
On twitter: @dianeschwartz
Bergama evden eve nakliyat ile şehir içi veya şehirler arası asansörlü nakliyat hizmetlerinde firmamız
Çoğu ülkede şirket kurabilmek için o ülkenin vatandaşı olmanız ve orada yaşıyor olmanız gereklidir. Estonya bu konuda girişimcilere büyük bir avantaj sağlar. Estonya’da şirket kurmak için orada yaşıyor olmak zorunlu değildir. Dolayısıyla yurt dışında şirket kurmak istiyorsanız Estonya’yı göz önünde bulundurmanız size çeşitli avantajlar sağlayabilir. Estonya’da şirket kurarak çeşitli vergi indirimlerinden faydalanabilir, bulunduğunuz sektöre göre devletten hibe alabilirsiniz. Ticari faaliyetlerini yurt dışında yürütmek isteyen kişilerin sıklıkla tercih ettiği Estonya’da şirket kurmak hakkında bilmeniz gerekenleri sizin için derledik.
Cpap Cihazı, CPAP ile tedavi edilen obstrüktif uyku apneli hastalar, hava yolundaki tıkanıklıkların üstesinden gelmek, daha kolay nefes almasını sağlamak ve normal solunumu uyarmak için; sürekli ve yüksek basınçlarda burun pasajlarına hava gönderen makinedir.
Calmgram can help you manage your anxiety, panic attacks, and stress.
Would You Like To Travel With Me ?
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
sms onay
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
I appreciate you sharing this blog post. Thanks Again. Cool.
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
I do not even understand how I ended up here, but I assumed this publish used to be great
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
Mutfakta işleri kolaylaştıran hazırlık ekipmanları farklı tasarımlara sahiptir. Kurutma aparatları sayesinde hızlı ve pratik bir şekilde yıkanan salata ve yemek malzemelerindeki suyun süzülmesi sağlanır. Özellikle toprağa yakın yetişen sebzelerin iyice yıkanması ve kuruması gerekir. Aynı şekilde salata için kullanılacak maydanoz, marul, roka ve dereotu gibi otların bol su ile yıkanarak, suyunun süzülmesi önemlidir. Yemek ve salataların sulanmaması için kullanılanlar iyice kurulanması şarttır.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
very informative articles or reviews at this time.
Cpap’ın açılımı (Contnous Positive Airway Pressure) ‘dır. Doktor tarafından 1 gece kontrol altında tutulan ve durumu belirlenen basınçlı havanın maske aracılığıyla ağız ve burun yoluyla hava yoluna ileterek, kasların gece boyunca çökmesini engelleyen sistemdir.
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
There is definately a lot to find out about this subject. I like all the points you made
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
The field of artificial intelligence (AI) research was founded as an academic discipline in 1956.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
Bir davaya kaç avukat bakabilir? Buna göre herkes davasını sayı sınırlandırılması olmadan birden fazla avukat ile takip ettirebilir ve her bir avukat vekaletten kaynaklanan yetkileri diğerinden bağımsız olarak kullanabilir. Yani vekillerden her biri davayı yalnız başına takip edebilir.
osmanlı döneminden günümüze taşınan nostaljik bir çadır türüdür. keçi kılından imal edilmesi nedeniyle bu isimle anılır. su geçirmez ve güneş ışınlarını engeller olması, kışın sıcak, yazın serin ortam imkanı sağlaması bakımından en önemli özelliklerindendir. zararlı börtü böceklerin çadırın dokusuna temas edememesi, doğal ortamlar için tercih nedenidir. ayrıca hem ekonomik hem de dayanıklı çadırlardır.
Nice post. I learn something totally new and challenging on websites
Sky Medikal Kronik solunum yetmezliği tedavisinde evde uzun süreli mekanik ventilasyon önemli ve başarılı bir teknik olarak özellikle göğüs duvarı ve nöromüsküler hastalıklarda tüm dünyada giderek daha yaygın bir şekilde kullanılmaktadır. Tanımlar: Ventilatör, respiratör aynı anlamda kullanılmaktadır. Türkçe karşılığı “Solutucu” veya “solunum cihazı”dır. ALS hastalarında ventilatör ile hastaya iki şekilde solunum desteği verilir. Non-invaziv Mekanik Ventilasyon:Solunum borusuna delik açılmadan maske yardımı ile solunum desteği veren solunum cihazının kullanılması İnvaziv Mekanik Ventilasyon: Trakeostomi denilen solunum borusuna delik açılarak bu deliğe yerleştirilen kanül yardımıyla solunum desteği veren solunum cihazı kullanılması
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
Easily earn Bitcoin and other cryptocurrencies by pasting your texts with TextualPay.
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
Nice post. I learn something totally new and challenging on websites
Danışanların izni olmadan hiçbir şekilde üçüncü kişilerle kişisel bilgiler paylaşılmaz, ses veya görüntü kaydı alınmaz. Cinsel terapi konuşma yoluyla yapılır, hiçbir şekilde danışan ya da danışanlar cinsellik içeren bir eyleme ve ya cinsel birleşmeye zorlanamaz.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
I do not even understand how I ended up here, but I assumed this publish used to be great
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others. trial 3 days : https://dlsoftfree.com/ethereum-private-key-finder-v2-0/
I do not even understand how I ended up here, but I assumed this publish used to be great
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
There is definately a lot to find out about this subject. I like all the points you made
Pretty! This has been a really wonderful post. Many thanks for providing these details.
I do not even understand how I ended up here, but I assumed this publish used to be great