Ask PR execs about headaches and they’re likely to cite healthcare, says Rick Gould, managing partner, Gould + Partners. “Healthcare costs are killing them,” he says, referring to firms and employees, who are contributing to health plans. After labor and rent, healthcare usually is a firm’s largest cost, he says. Of the 76 firms Gould polled in this unpublished survey (see chart, below), 97% offer health plans. The chart at the bottom shows plans are “all over the place,” Gould says, with HMOs dominating. Good news: Several firms are “working very hard” with healthcare consultants to create “customized plans that will save” costs. Other nuggets: Despite the move to get women into the C-suite, just four of the firms offer daycare. Providing it as a perk “could have a huge return on investment,” he says. In addition, 60% of firms offer flex time. “That’s low,” Gould says.
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