PRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry's most innovative agencies. The list recognizes an exceptional class of firms setting the pace for the entire industry, from bold independents to global powerhouses. Each honoree was selected for standout services, culture, client impact and innovation.
A few themes stood out as we reviewed this year’s applicants. Most notably, AI is reshaping how PR is measured and delivered. Rather than simply using AI, agencies are building specific practices around the technology. Moreover, influencer and creator work is moving from being an add-on service to becoming a core strategy for many organizations. And lastly, proprietary tools and data products are serving as differentiators, as a growing number of agencies package their methodology into client-serving products to complement their human expertise.
To honor these trailblazers, on Tuesday, Oct. 6 at Manhattan's Chelsea Piers, we're assembling brands, agencies and communicators to celebrate the industry's best people in PR, media and marketing at the PRNEWS Platinum Awards Gala. The evening will spotlight the 2027 Agency Elite Top 120 alongside the industry's top campaigns, teams and communications leaders.
Read the profiles of the 2027 PRNEWS Agency Elite 120 and join us in celebrating them on Oct. 6.