How To Craft a ‘Made in America’ Message

Maria Reitan

Think quick. When you hear “Made in America” what comes to mind? Twenty-one years ago, when the U.S. trade borders opened, angry picket lines provided quite a visual. Now, a new movement is underway. This one is less about quality jobs, and more about quality goods.
“Made in America used to be supported by the veterans who served in our wars, in our unions,” said Molly Solberg, director of sales and marketing at Duluth Pack. “It’s been great to see the next generation which is more socially conscious. They are focused on how they spend their dollars.”
She added: “They want to support a company that’s giving back to its community. These are sustainable brands, local brands.

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