Customizing AI GPTs to Optimize PR Business Processes

What AI tools can PR pros use to help them program GPT and make them more efficient.

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.

However, AI is still in its infancy, which means many of the solutions on the market are engineered for the masses. While they might address general business challenges, they may not address your specific business needs.

To bridge that gap, some businesses are developing customized AI solutions designed to leverage their unique business data for intelligent automations. One example of this approach is training Generative Pre-trained Transformer, or GPT, models on customized knowledge bases.

Building GPT for your brand

A GPT is an AI language model that supports a wide range of tasks. Large Language Models, or LLMs, are the heart of GPTs. They provide the data that trains GPTs, giving them the “intelligence” to understand and respond to queries.

Experiment with ChatGPT by asking it to create content on an obscure topic, such as your company’s latest PR package or promotion. You’ll quickly realize the limitations of GPTs trained on general, public information. You’ll likely get an apology explaining that its knowledge about that topic is limited.

On the other hand, if you train a GPT on a customized knowledge base such as your company’s Q&A data, you’ll get a much different result. Now you have a tool that can provide a chatbot with expertise relevant to your company’s current and potential customers.

Creating a Personalized Chatbot

GPT Trainer is a tool that assists with building AI agents equipped to perform specific tasks. It trains chatbots on the content you choose, instructs them to act based on your protocols, and doesn’t require coding, which means the process is simple and accessible.

Working with GPT Trainer also empowers you to engineer Zapier API integration into your chatbots. This can be extremely valuable as you seek to optimize the impact of your customized GPT models.

Increasing Impact with Zapier

Zapier is a workflow automation tool that allows you to connect an ever-growing number of apps—6000+ at the time this was written—to automate a virtually unlimited number of tasks. A common example of Zapier’s capability involves automations that promote new blog posts on social media. Zapier lets you automate a workflow that detects the blog update, scrapes it for content, composes social posts, shares the posts, and even engages with responses to the post.

Connecting your customized GPT to Zapier makes it even more valuable, providing a customized chatbot that can supply expert content for a wide variety of tasks. Although Zapier currently has some limitations in this area, beginning with GPT Trainer provides you with a fix through its API integration capabilities.

Unleashing an Intelligent Email Assistant

AI-driven email assistants are also an example of how these components can come together to enhance your efficiency. A customized GPT model gives you the engine you need to respond to email inquiries with company-specific information. By utilizing Zapier, your custom chatbot can connect with the appropriate app and move the engagement to the next phase, whether that requires a meeting, a message, or a simple update to a client’s records.

AI has brought new power to the business world. Customized AI brings that power home, giving your business enhanced capabilities that drive new levels of efficiency in a wide variety of business processes.

Scott Bartnick is Co-founder & CEO at Otter PR