What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.
Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017January 16th, 2018 by Seth Arenstein
Anti-Ad-Blocking Technology More Prevalent Than First BelievedJanuary 9th, 2018 by Seth Arenstein
You’ll find few people who like ads interrupting their social media experience. Still, content costs and really good content costs even more, so ads are necessary. A new study from university researchers shows far more sites than originally thought are using anti-ad-blocking measures.
Home/Personal Technology Dominates Most Memorable Product Launches List of 2017January 9th, 2018 by Seth Arenstein
Communicators wonder if their messages resonate. You hope great content will impress, but human memory can be fickle. Memory also is far from infinite, the 16th Annual Most Memorable New Product Launch survey shows. What propelled the new iPhone to be the most memorable product launch of 2017?
From Increased Technology to More Humanity, 17 PR Leaders Look to 2018, Reflect on 2017December 19th, 2017 by Seth Arenstein
Is there anything more dangerous than attempting to predict industry trends? Fortunately we found 17 PR, marketing and communications leaders willing to take the risk of prognosticating for 2018 and sharing lessons learned in 2017. Among the many themes recurring in the predictions are the need for PR to embrace technology, produce better content, speak with authenticity and attempt to create a sense of humanity.
Protected: Executive Summary PR News’ Media Relations Conference, December 7, 2017 — National Press Club, Washington, D.C.December 14th, 2017 by Seth Arenstein
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How Capital One Sorts Data to Create Videos That Track With Business GoalsDecember 12th, 2017 by Seth Arenstein
Each week we highlight a slide from a PR News presentation of interest. This week’s slide comes from Chris White, managing editor, content marketing, and Sukhi Sahni, director, communications and marketing at Capital One. The two spoke about using the strategic use of data to drive content during PR News’ Video Boot Camp earlier this month.
How Katie Paine Ties PR’s Contribution to Business Through Journalists’ ReportingDecember 5th, 2017 by Seth Arenstein
Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Katie Paine, the measurement guru and PR News columnist who heads Paine Publishing. Initially it was a shock: ranking journalists the way we’re used to seeing baseball hitters and pitchers ranked by their statistics. We persevered, though, and learned what was behind Paine’s slide.
Survey Data Upends Beliefs About Beauty Influencers and Airline ServiceDecember 5th, 2017 by Seth Arenstein
We love it when data takes aim at sacred cows. We have two examples here. The first concerns influencers and whether or not #AD or #SPON harms engagement and mentions of posts. The second example looks at what consumers talked about on social during Thanksgiving re airlines. Bad service is what you’d think, right? Nope.
Consumers Say They Will Favor Brands That Give to Disaster Relief During the Holiday SeasonNovember 21st, 2017 by Seth Arenstein
As we get ready for Giving Tuesday next week, we found the implications for brands of a Ketchum survey interesting. The survey found nearly half of all consumers are more likely to make holiday purchases from brands they know are donating to disaster relief.
Zebra Technologies’ PR Head Puts Emphasis on Leads Instead of Misleading Impressions MetricNovember 21st, 2017 by Seth Arenstein
Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Therese Van Ryne, who heads global PR the global customer reference & the global customer reference program at Zebra Technologies. She spoke at PR News’ Measurement Boot Camp earlier this month in NY. Her slide emphasizes that concentrating your measurement on impressions only can be misleading.