Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017

January 16th, 2018 by

What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.

Early Adopters Are Bullish on Artificial Intelligence’s Transformative Powers

January 16th, 2018 by

There are few topics in PR and communications that have generated more buzz than AI; of course, there’s been plenty of hype and false claims, too. Deloitte decided to try to separate the steak from the sizzle by talking to several hundred business executives who’ve already adopted AI and cognitive technologies.

Home/Personal Technology Dominates Most Memorable Product Launches List of 2017

January 9th, 2018 by

Communicators wonder if their messages resonate. You hope great content will impress, but human memory can be fickle. Memory also is far from infinite, the 16th Annual Most Memorable New Product Launch survey shows. What propelled the new iPhone to be the most memorable product launch of 2017?

Anti-Ad-Blocking Technology More Prevalent Than First Believed

January 9th, 2018 by

You’ll find few people who like ads interrupting their social media experience. Still, content costs and really good content costs even more, so ads are necessary. A new study from university researchers shows far more sites than originally thought are using anti-ad-blocking measures.

From Increased Technology to More Humanity, 17 PR Leaders Look to 2018, Reflect on 2017

December 19th, 2017 by

Is there anything more dangerous than attempting to predict industry trends? Fortunately we found 17 PR, marketing and communications leaders willing to take the risk of prognosticating for 2018 and sharing lessons learned in 2017. Among the many themes recurring in the predictions are the need for PR to embrace technology, produce better content, speak with authenticity and attempt to create a sense of humanity.

How Capital One Sorts Data to Create Videos That Track With Business Goals

December 12th, 2017 by

Each week we highlight a slide from a PR News presentation of interest. This week’s slide comes from Chris White, managing editor, content marketing, and Sukhi Sahni, director, communications and marketing at Capital One. The two spoke about using the strategic use of data to drive content during PR News’ Video Boot Camp earlier this month.

Survey Data Upends Beliefs About Beauty Influencers and Airline Service

December 5th, 2017 by

We love it when data takes aim at sacred cows. We have two examples here. The first concerns influencers and whether or not #AD or #SPON harms engagement and mentions of posts. The second example looks at what consumers talked about on social during Thanksgiving re airlines. Bad service is what you’d think, right? Nope.

planning video, executives

How Katie Paine Ties PR’s Contribution to Business Through Journalists’ Reporting

December 5th, 2017 by

Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Katie Paine, the measurement guru and PR News columnist who heads Paine Publishing. Initially it was a shock: ranking journalists the way we’re used to seeing baseball hitters and pitchers ranked by their statistics. We persevered, though, and learned what was behind Paine’s slide.

Zebra Technologies’ PR Head Puts Emphasis on Leads Instead of Misleading Impressions Metric

November 21st, 2017 by

Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Therese Van Ryne, who heads global PR the global customer reference & the global customer reference program at Zebra Technologies. She spoke at PR News’ Measurement Boot Camp earlier this month in NY. Her slide emphasizes that concentrating your measurement on impressions only can be misleading.