Anti-Ad-Blocking Technology More Prevalent Than First Believed

To some, ads are the scourge of social media. Of course, brand marketers spend much time fixated on digital advertising. Ad blocking is their scourge. The next steps are anti-ad blocking measures. A new study from university researchers, first reported in TechCrunch, looked at less-obvious anti-ad blockers. It found some 30% of the top 10,000 sites use anti-ad-blocking measures, far more than initially thought.

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