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This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.

It is essential to tie PR to business objectives for several reasons. These include the importance of aligning to the goals of your company leaders and showcasing the value behind the metrics. Ultimately, reporting PR results with a focus on business results increases your opportunity to get even more budget for your next activity.

As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. And so, today we shine the spotlight on Teresa Morrow, global marketing communications director at 3M,… Continued

As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonprofit and agency sectors. Today we shine the spotlight on Brittnee Long, public relations & social media manager at PwC, who attended our Social Media Summit in Huntington Beach, CA in February 2018.

As part of a continuing series, PR News is shining a spotlight on the communications professionals who attend our events. Our community spans multiple industries and companies in the B2B, B2C, non-profit and agency sectors. Christopher Bacey, associate director, corporate communications at KPMG, attended our Measurement Conference in Philadelphia in April. He lives in Union, New Jersey. Get to know a little bit about Chris.

A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.

Our weekly wrap of news, trends and personnel moves in communications and marketing. This week’s stories feature updates on Nike’s departure of senior male executives, Theranos, Volkswagen and the NY Times. In personnel news FlesihmanHillard creates a chief practice officer position.

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis