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As we get ready for Giving Tuesday next week, we found the implications for brands of a Ketchum survey interesting. The survey found nearly half of all consumers are more likely to make holiday purchases from brands they know are donating to disaster relief.

Every communicator know the holy grail of media pitching is establishing a relationship with a journalist. But how is that done in the digital age? Michael Smart offers two examples of how his clients made a personal connection with a reporter that resulted in coverage for the client’s brand.

Each week we highlight a slide from a presentation of interest to readers. This week’s slide comes from Chris Albert, SVP, digital research and analytics, Ketchum, who spoke at PR News’ event in Miami last month. His slide highlights sophisticated research Ketchum conducted on behalf of a vacuum brand.

We’re not encouraging betting, but this might be a terrific bar bet question: Of all the U.S. B2B, B2C and nonprofit brands and organizations, which one had the most consumer engagement on Twitter in the third quarter of 2017? If any of your bar mates guessed a B2B brand, they are off. Way, way, way off.

A new study looks at salaries in PR and finds the largest gap between men and women occurs in the C-suite. The gap between the average salary for men and women in PR overall is far smaller than that of men and women in the boardroom.

A small study of influencers in the diabetes community provides lessons and tips about how brands should work with influencers to build lasting relationships.

Another week, another example of platforms chipping away at Facebook’s dominance. The emphasis is on the word chipping, though. In Q3 2017, nonprofit brands saw a small decrease in consumer engagement with their social posts. Facebook took a harder hit than other social channels.

Each week we focus on a relevant slide from a recent presentation. This week’s presenter is Temeka Easter, senior social media director at Sallie Mae. Her slides look at the checklist Sallie Mae uses for crisis and in more tame circumstances.

In our regular feature we ask communicators to spot trends and tell us how they and their brands have reacted to them. This week we hear from Caroline Logan, director, communications, Virginia Tourism Corporation. She explains how personalized storytelling has revived the Virginia is For Lovers brand.

It is not a secret that influencer marketing has made great strides as brands seek to build credibility, relevance and awareness among their key target audiences. Yet there’s an issue with influencers that can hurt your SEO significantly. This article tells you what that issue is and how to correct it.