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2015 Agency Elite Awards: Cause/CSR

October 23rd, 2015 by

Winner: Everywhere Agency—The 100 Good Deeds #DeedADay Campaign 100 Good Deeds started as an idea from the heart of Mary Fisher, a world-renowned artist, author and HIV/AIDS advocate who has been partnering with women in… Continued

2015 Agency Elite Awards: Business to Business

October 23rd, 2015 by

Winner: Stein IAS for Trelleborg Marine Systems—The Performance People Trelleborg Marine Systems is an engineering company that designs, manufactures and installs equipment for many of the world’s largest commercial ports. Trelleborg faces real operational threats… Continued

2015 Agency Elite Awards: Branding

October 23rd, 2015 by

Winner: PacWest—Coloradans for Responsible Energy Development (CRED) Coloradans for Responsible Energy Development (CRED) is a nonprofit organization created to educate Coloradans about the energy, economic and environmental benefits of safe and responsible oil and natural… Continued

2015 Agency Elite Awards: Best Training/Education Program

October 23rd, 2015 by

Winner: MWWPR's Matter More Training Sessions It’s not enough for MWW employees to just matter to their clients—they’re invested in making all of their employees “Matter More.” MWW is committed to their employees’ professional growth… Continued

2015 Agency Elite Awards: Agency Awe Professional

October 23rd, 2015 by

Winner: Michael Kempner, MWWPR In 1986, MWW President and CEO Michael Kempner founded the agency with the same entrepreneurial spirit and focus on client service that he practices today. Creating and sustaining a vision for… Continued

2015 Agency Elite Awards: Advocacy

October 23rd, 2015 by

Winner: Nebo—Choose ATL The concept for Choose ATL was first sparked during a conversation between a group of digital marketers comparing Atlanta’s growth to the rise of Silicon Valley. Although Atlanta has the 11th largest… Continued

Katie Paine’s 5 Data Points You Need in Your PR Dashboard

October 22nd, 2015 by

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago.

The Week in PR

October 19th, 2015 by

MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit.

How an Agency Can Turn a National Campaign Into a Global One

October 16th, 2015 by

Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe.

14 Tweetable Tips From PR News’ Measurement Hall of Famers

October 15th, 2015 by

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.