Uncategorized

Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.

Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.

Winner: ICR Inc.—IPO Communications  ICR, the consistent market leader in IPO communications, provided strategic counsel and communications services on 38 IPOs in 2014, including many of the best growth stories of the year. ICR worked… Continued

Winner: 70kft In 2014, Dallas-based integrated brand communications agency 70kft set out to revitalize its website and better represent the company’s new brand and expanded service capabilities. In 2009, niche design agency Stratosphere Creative went… Continued

Co-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued

Winner: RockOrange—Cotton's 24 Hour Runway Show Sets Guinness World Record At the beginning of 2014, Cotton Incorporated challenged RockOrange to help elevate its signature program, Cotton’s 24-hour Runway Show. The show, a celebration of fashion… Continued

Winner: Davies Public Affairs When one of the nation’s largest producers and transporters of energy came to Davies with a very sticky problem, the firm jumped to action. For 20 months a major national energy… Continued

Winner: Makovsky & Company Inc. Makovsky’s promotional efforts were driven by a vital strategic question: How does a $13 million PR consultancy secure a place at the table in a marketplace dominated by $100 million… Continued

Winner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S. before the first… Continued

Winner: Coburn Communication—AARP: Boomers@50+ Initiative  As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a strategic media relations and social campaign to publicize… Continued