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A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems.

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.

Let’s list the ways in which you’ve helped the careers of your competitors in the job market by clicking “apply” while driving or walking across a street against a red light.

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.

This is the latest in Google’s attempts to streamline the ad-purchasing process by combining multiple types of ad buys into its own platforms.