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Co-winner: Cohn & Wolfe—Reigniting America's "Do-It-Yourself Spirit: The Valvoline Reinvention Project  Car culture in America is at a crossroads. The “do-it-yourself” spirit once handed down from generation to generation has lost favor to the convenience… Continued

Winner: Marina Maher Communications  Marina Maher Communications and Crowdtap unleashed the U by Kotex UnderWarriors to advocate—through engaging programs designed to encourage their friends, fans and followers—to help “Save the Undies” and learn more about… Continued

Winner: Weber Shandwick & Ricoh Americas Corporation—Reshaping a B2B Brand Through Content Publishing  Traditionally thought of as a hardware-led print and imaging company, Ricoh is transitioning to a services-led model with a focus on information… Continued

Co-Winner: 135th Street Agency—REVOLT TV x Boys & Girls Club "#HelloHarlemNYC" Youth Initiative 135th Street Agency, a full-service experiential marketing and public relations agency, and client REVOLT TV partnered with Park to Park, a network… Continued

As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.

Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.

Winner: Everywhere Agency—The 100 Good Deeds #DeedADay Campaign 100 Good Deeds started as an idea from the heart of Mary Fisher, a world-renowned artist, author and HIV/AIDS advocate who has been partnering with women in… Continued

Winner: Stein IAS for Trelleborg Marine Systems—The Performance People Trelleborg Marine Systems is an engineering company that designs, manufactures and installs equipment for many of the world’s largest commercial ports. Trelleborg faces real operational threats… Continued

Winner: PacWest—Coloradans for Responsible Energy Development (CRED) Coloradans for Responsible Energy Development (CRED) is a nonprofit organization created to educate Coloradans about the energy, economic and environmental benefits of safe and responsible oil and natural… Continued

Winner: MWWPR's Matter More Training Sessions It’s not enough for MWW employees to just matter to their clients—they’re invested in making all of their employees “Matter More.” MWW is committed to their employees’ professional growth… Continued