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PR Newswire on the Block: Britain’s UBM Plc confirmed last week it’s in “highly preliminary” talks to sell press release distribution service PR Newswire

Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.

This willful gaming of the American government may prove to be irredeemable in the eyes of some environmentally conscious consumers.

How can we find meaningful insight, especially when traditional focus groups may not be an option?

The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.

Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.