Scott Sobel, an SVP at kglobal, advocates the use of CSR programs as a crisis-management tool. Still, the creation of CSR relative to crisis planning should be undertaken with delicate precision, he writes.
Influencers Cement Their Importance and ROI, Though Payment and Other Details Remain FluidFebruary 1st, 2019 by Seth Arenstein
Influencers are so new to communications and marketing that the term still lacks a clear definition. What’s far clearer is the importance of influencers for marketing and communications. A new PR News-Meltwater survey shows about 50% of communicators are using influencers, and the overwhelming majority are satisfied with the ROI.
3 Tips for Perfect Smartphone Photos on Social MediaDecember 25th, 2018 by Justin Joffe
You’ve heard this a million times, but it’s still true—the majority of the tools you need to make your images pop on social are already in your pocket. Smartphones have an endless number of apps and native tools to improve image quality or highlight certain colors and textures, but there’s still no substitute for taking a well-composed, well-lit and well-realized photo to begin with.
Takeaways from 2019 Predictions and a Special Note About PR News’ Crisis Summit in FebruaryDecember 1st, 2018 by Seth Arenstein
In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available only to paid subscribers. This edition also includes a note about our upcoming subscriber call (Dec. 12 with crisis guru Kevin Elliott of Hill + Knowlton Strategies) and the PR News Crisis Summit in Miami Beach.
Infographics: A Great Communications Tool for Nonprofits [INFOGRAPHIC]October 4th, 2018 by Hayley Jennings
A good infographic can help any company engage with its audience and provide information in a compelling way. Infographics can help nonprofits in particular increase interest in their cause as well as lead to an upsurge in donations. Here we share an infographic to show why the medium can be so impactful specifically for nonprofit organizations.
Titles, Org Charts Change to Meet Demands of Integrated Efforts and Strategic CommunicationsOctober 1st, 2018 by Seth Arenstein
This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.
Which Social Media Network Are You?August 24th, 2018 by PRNEWS
Aligning PR With Business Goals to Grab Mindshare and Larger BudgetsJuly 1st, 2018 by Therese Van Ryne
It is essential to tie PR to business objectives for several reasons. These include the importance of aligning to the goals of your company leaders and showcasing the value behind the metrics. Ultimately, reporting PR results with a focus on business results increases your opportunity to get even more budget for your next activity.
Meet Teresa Morrow, Global Marketing and Communications Director, 3MJune 29th, 2018 by Hayley Jennings
As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. And so, today we shine the spotlight on Teresa Morrow, global marketing communications director at 3M,… Continued
Meet Brittnee Long, Public Relations & Social Media Manager, PwCJune 22nd, 2018 by Hayley Jennings
As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonprofit and agency sectors. Today we shine the spotlight on Brittnee Long, public relations & social media manager at PwC, who attended our Social Media Summit in Huntington Beach, CA in February 2018.