Visual content is an essential element of any good communications strategy, and one of the most popular forms of visual content is infographics. A good infographic can help any company engage with its audience and provide information in a compelling way.
Click & Pledge, an online fundraising resource for nonprofits, knows firsthand that infographics can help nonprofits in particular increase interest in their cause as well as spark an upsurge in donations. To prove its point in a tongue-in-cheek way, the company created an infographic to show why the medium can be so impactful specifically for nonprofit organizations.
The fact that visuals help consumers retain information—particularly data-heavy material—quickly and effectively is not specific to nonprofits, what really makes them stand out as a nonprofit communications tool is their capacity to impact feelings and actions. Images and visuals become “indelibly etched” into our long-term memory, where they are likely to create a greater emotional attachment.
And, since infographics are shared and liked on social media 10 times more than any other type of content, it’s a great way for nonprofits to get the word out about their cause to more people in a shorter amount of time, and create a higher level of action.
See the full infographic below: