[Editor’s Note:Summer can be a good time to catch up on reading. One of the books on our list is “Crafting Persuasion,” by Kip Knight, Ed Tazzia and PRNEWS Hall of Fame member Bob Pearson. The book became available at Amazon.com, Kindle and in e-book formats from July 1. We asked Bob to preview the book and provide tips from its framework for storytelling.]
Bob Pearson, Strategic Advisor, W2O Group
Creating and telling a story that makes a difference is hard work!
Yes, it is part art and part science. But it must be centered on a simple and strategic model. This allows “storytelling” to be not only scalable, but also achievable, regardless of location or budget size (or lack of it).
This became abundantly clear during our work with the U.S. State Department.
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